Do I need a website if I get work through word of mouth?

The short answer

Yes. Word of mouth still works, but it now ends with a search. When someone is recommended to you, they look you up before they ring. If they find a proper website with your work on it, the recommendation becomes a job. If they find nothing, or an old listing, many of them ring someone else.

What happens after someone recommends you

A neighbour mentions your name. The customer searches for you on their phone that evening. What they find in the next thirty seconds decides whether they call.

A website with photos of your finished jobs, the areas you cover and a clear phone number confirms the recommendation. Without one, they are left with a directory listing next to your competitors.

Why a website keeps working when you are busy

Word of mouth slows down when you are on a big job and not meeting new people. A website keeps bringing in enquiries from people searching for your trade in your area, so your diary does not empty out between recommendations.

What a trade website actually needs

It does not need to be complicated. It needs to do a few things well:

  • A call button that works with one tap on a phone
  • Photos of real jobs you have done
  • A clear list of the services you offer
  • The towns and areas you cover
  • A short quote or enquiry form
  • Links to your reviews

Questions

Common questions

Is a Facebook page enough instead of a website?

It helps, but it is not a replacement. Facebook pages rarely show up well in Google searches for your trade and area, and you do not control how they look or work. A website is yours and shows up when people search.

Will a website bring in too much work?

You stay in control. Your website can set out exactly which areas and jobs you take on, which filters out the work you do not want.