It does not work well on a phone
Most people looking for a tradesperson are on their phone. If text is tiny, pages are slow or buttons are hard to tap, they give up and try the next result.
Getting in touch takes too much effort
Your phone number should be one tap away on every page, and your quote form should be short. Long forms with lots of required fields put people off.
There is no proof of your work
Stock photos and generic text do not win jobs. Real photos of finished work, ideally with before and after shots, do most of the selling.
It does not say where you work
If your site does not mention the towns you cover, Google struggles to show you to local people, and visitors are not sure you will come to them.
How to find out what is wrong
Our free website audit checks your site for speed, phone friendliness, search basics and more, and gives you a plain-English report with what to fix first.