Think about the driver at the roadside
A broken-down driver is stressed, on a phone and possibly in the dark. They will not read paragraphs. They need to see straight away that you cover where they are, that you are open and how to ring you.
- A large call button that stays on screen
- Opening hours, especially if you are 24/7
- The towns, roads and motorway junctions you cover
- A WhatsApp option to share their location
Cover every job you take
Drivers search for different things: breakdown recovery, accident recovery, non-runner collection, car transport, jump starts or scrap collection. Giving each its own section helps you show up for all of them, not just one.
Make Google Maps work for you
Many recovery calls come from the map results. Make sure your Google Business Profile has the same name, number and hours as your website, add photos of your trucks and ask happy customers for reviews.
Show that you are the real thing
Photos of your own trucks and team, your insurance and any accreditations reassure drivers that you are a genuine local firm rather than a call centre passing the job on.