Directory listings like Checkatrade
Directories are useful for reviews and some enquiries, but you usually pay a monthly fee, the rules can change and your profile sits in a list of competitors. Customers who find you there are often comparing several firms at once.
Facebook and social media
Social media is good for showing recent jobs and staying in front of past customers. It is less good at being found by new customers searching Google for a trade in their area, and you do not control the layout or what appears next to your posts.
Your own website
A website shows up when people search for your business name and for your trade in your area. It can link out to your directory reviews and social pages, so customers see everything in one place.
- You own it and control how it looks
- It shows up in Google and Google Maps alongside your Business Profile
- Visitors are not shown competitors on the same page
- It can bring together your reviews from other platforms